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We help service businesses operate better.
We specialize in workflow redesign, process optimization, and systems implementation that reduce founder dependency and make scaling easier to manage.
Our approach is built on four principles:
Fit over
force
The best system is one that works with your brain, not against it. I don't impose structure—I discover what structures already exist and build from there.
Bottom-up,
not top-down
Real systems get built with the people who use them, not handed down from above. That's how you get buy-in, and that's how things actually stick.
Progress over perfection
Done and usable beats perfect and theoretical. I'd rather you have a functioning system you can improve than a beautiful document nobody touches.
Capability over dependency
When we're done, your team should be able to run, maintain, and evolve everything we built together.
Desiree Hernandez, M.A.
Founder and Principal Consultant
I'm Desiree. I help service business founders build operations that actually work—for them, for their team, and for how they actually think. I believe structure should feel like relief, not restriction. And I've spent the last 7+ years proving that's possible.
I didn't become an operations person because I loved spreadsheets. I became one because I kept seeing the same pattern: talented people drowning in chaos that didn't need to exist.
I spent years inside fast-growing businesses—managing teams, building systems from scratch, scaling programs that had outgrown their infrastructure. I was often the one holding things together with duct tape and willpower while trying to build something sustainable underneath.
What I learned in that chaos: most systems fail because they're designed for how someone should work, not how they actually do. People aren't problems to solve. They're the starting point.
I started Colibrí Consulting because I wanted to do this work differently—beginning with the human reality of a business, not ending with it as an afterthought.
